My friend Gini Dietrich wrote an excellent post about the changing industry of public relations. It’s fascinating to me that there are still PR holdouts, determined to silo the practice away from marketing tactics and healthy use and understanding of digital communications. Alas, it is so. Here are some of my thoughts on the topic.
In September’s issue of Woman’s Day magazine (2011) you’re going to see a familiar face. In the feature, A Woman’s Day . . . in Charlottesville, Virginia I contributed some of my favorite things to do and places to go in this beloved city I call home.
In a town like this, a feature in a major national women’s magazine is news . . . so last night I was on the local affiliates of both CBS and NBC, talking about the experience and how I chose what to share with the magazine’s readers, in case they plan on visiting.
I love the flow of this process: I blogged about 32 small things we like about Charlottesville –> that attracted a reporter to my blog when she was looking for a “woman in Charlottesville.” She said, while Googling, “I just kept running into you.” –> Interview completed, article developed, family portrait taken by local photographer Chris Scott (thank you, again Chris!) –> Article appears –> television coverage on two stations –> I’m blogging about the experience. Full circle!
Fun!
Here’s the TV news clip from CBS-19:
It’s funny how businesses have thrown themselves into Twitter and Facebook interaction without backing up and considering blogging. Many of them have blogs that were once established but now, sadly neglected. To what do they link on these other platforms, if not ever their own valuable content? While I endorse the use of social networks to engage with and build a community, doing so without a blog is very odd.
Businesses need blogs for several reasons.
I’ve had a soft spot in my heart for nonprofits my whole life. At an early age I tagged along, helping my parents volunteer at a JDRF camp for kids. I continued involvement in volunteering as an adult, serving on boards, raising funds and contributing to dozens of nonprofit organizations over the years.
I’m honored, today, to be available to people representing nonprofits at a national conference focusing on social media in Washington, D.C. Today is the Social Media Summit of the Center for Nonprofit Success. I’ll be talking specifically about Twitter and nonprofits in an intermediate session of the day-long conference; then for three hours I’ll be available for one-on-one mentoring sessions for conference attendees to learn more. It promises to be both an exhilarating and exhausting day!
So while I’m busy conducting some in-person time, I’m sharing here five ways nonprofits can use Twitter — and some of what I’ll be discussing in the session tomorrow.
We’ll also be talking about some of our favorite Twitter tools at today’s workshop. Come visit our Facebook page to find out what they are!
This Wednesday, I’ll be heading over the mountain to teach a workshop on leveraging your social network for business growth and opportunities. I hope you’ll be there or you’ll send a friend!
This workshop is for business owners, marketers, entrepreneurs and others responsible for business development.
Participants will:
Date: Wednesday, April 13, 2011
Time: 9:00-11:00 a.m.
Location: WDDI Conference Room, 301 Main Street, Waynesboro, VA
Cost: $59.00
Click here for the WALT registration form or call WALT to register: (540) 943-4457
