social media charlottesville

Five Reasons to Go to a Social Media Workshop from Jaggers Communications this Week

By Social Media

Wednesday, June 11 and Thursday, June 12 I’ll be offering social media workshops at a great location on Charlottesville’s Downtown Mall. There are a few seats left for each session, and you can reserve yours now by calling 434-260-7144. Here’s why YOU should sign up:

  1. It’s a way to get out of the office for a morning or two
  2. It’s a way to spend some time in the delightful downtown event venue Old Metropolitan Hall (you know you’ve been wanting to check it out)
  3. You will learn more about how to use social media for your business, your job, and your personal interests than you would ever have believed possible in just half a day
  4. You will meet other, interesting Charlottesville people for possible friendship and business partnership opportunities (and who knows? Maybe more!)
  5. Free lunch, free coffee, and free air conditioning

Follow the jump for more information, or just call 434 -260- 7144 right now and sign up.

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Nextdoor: A Practical Application of Social Media for your Neighborhood

By Social Media

My friend Sean Tubbs, a reporter for Charlottesville Tomorrow, is, like me, always interested in emerging forms of media. Sean mentioned a new application he was trying out in his neighborhood, Nextdoor. Sean and I are not neighbors, but I was very curious about whether the platform could be useful in bringing my own little neighborhood together and to help keep us better informed and acquainted.

I’m really delighted with the way Nextdoor has worked so far. The first challenge was to get enough of my neighbors to join the group — there were only a handful for which I had email addresses or who were friends with me on Facebook. I also had the application send invitation postcards to the addresses within the physical boundaries of my neighborhood. A few days in, 29 neighbors have joined (out of more than 300 households) and the group seems to be taking off. To get the site launched, we had to have a handful say “yes,” — if you have fewer than eight neighbors you might have to consider a larger community.

My neighborhood, and our HOA have been embroiled in some controversy  and a neighbor was recently arrested for embezzling from the association. It’s good for us, the neighbors, to have a robust platform to stay connected and communicating during this difficult time. In cheerier news, it’s a great place for us to share references for lawn mowers, babysitters, walking buddies and the like.

If you’re an iPhone user, and several of my neighbors are, the app on the phone is really good, and a great way to get to know those around you. I’m not being paid to endorse it, but I do! Try out a Nextdoor network in your neighborhood and let me know what you think.

The Joys of Being the PR Firm Around the Corner

By Communications, Public Relations

I worked in St. Louis, Missouri for years.  17 in all, in fact. Five of those I lived in Charlottesville, Virginia. And while I loved that job, the firm I worked for, my colleagues, my clients and the work itself, traveling (and all its inevitable hassles) back and forth and not having the ability to “walk the halls” of my clients’ offices frequently wore me out. While I’m clearly a big believer in staying connected to others through social networks, I deeply value the ability to show up, to be present and to be eyeball to eyeball with people who are important to me.

At the end of 2010, after that last lonely hotel room, that last airline delay, that final unexpected layover, I quit the job in St. Louis and at the beginning of 2011 I opened my own shop in Charlottesville. I haven’t looked back since.

One of the truly great joys of working here is the ability to be present, live and in person, with our clients. A common day might include running into clients on the downtown mall, or really anywhere around town. Or learning the Gangnam Style dance from a client prospect at a mutual friend’s birthday party. Our proximity to those we serve allows us to dash, sometimes literally around the corner, to a client’s office. A client had a crisis recently and my colleague Rusty and I were able to pick up sandwiches for a working lunch and land at their office to work through the crisis management within the hour.

I’m not saying it isn’t perfectly possible to work at a distance, and we’re happy to do that, but there’s great gratification at being able to connect with those right here in our community.

Jaggers Communications on CBS-19: More about the Reinstatement of UVA President Teresa Sullivan

By Communications, Crisis Communications, Media, Public Relations

Did you catch Rusty Speidel on CBS-19? So much of the ousting and reinstatement of UVa President Teresa Sullivan has been about the public relations efforts that accompanied the story. Rusty provides commentary on the story as the Newsplex shares the latest poll confirming Sullivan’s approval rating. Watch here.