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Marijean

Connecting to History through the Socialization of Food: A Morning with Leni Sorensen

By Social Media

I spent the most amazing morning this weekend learning to can peaches and tomatoes. I’m fascinated by and deeply attracted to learning skills mastered by generations before me. (See my passion for homemade pie at Pie it Forward). 

Mostly these skills are related to food; growing it, cooking it, preserving it and preparing it in ways that I never learned as a child. While I was thrilled to spend the time learning a valuable method of preserving the dozens of tomatoes that are about to pour forth from our fabulous back yard vegetable garden, I was even more enthralled with my teacher, Leni Sorensen.

Dr. Leni Sorensen is the African-American Research Historian for the Thomas Jefferson Foundation at Monticello. Leni is a treasure; an endless source of experience, passion for craft, thoughtful consuming, preparing and creating and a gentle, nurturing soul. She is an actual grandmother and someone you want to adopt you the minute you meet her. Leni welcomed me into her kitchen and her garden and I was immediately at home.

It may be partly the culture I live in; in Charlottesville, Va., locavores outnumber Baptists* and bring to the consuming of local foods a fervor some cultures reserve for religion. It’s counter to the culture I grew up and worked in, even five or six years ago, thinking little of the origin of my food and less still about the economy and practices required to provide me out of season produce.

Leni, through teaching students like me to can fruits and vegetables, to bake bread, to cut and freeze beef and pork, is spreading a kind of retr0-socialization, so that we may provide more sustainable lifestyles for our families.

The contrast is not lost on me that my technology-driven peers, professional women grafted to smartphones, bloggers and massive consumers of electronics who, at the same time are gardeners, knitters, crafters. We cook, shop and plan our meals around a local structure and try to reach back to a time when food was healthier; life, simpler. We find each other via social networks and learn from one another’s content online. I was introduced to Leni via a friend who is a food blogger, (who I also knew online long before we met in person) and discovered her classes via Facebook.

It’s kind of fascinating, isn’t it? Technology is bringing us together to focus and learn arts that were it not for the ability to connect in this way, would undoubtedly fade out of our consciousness. I’m grateful for people like Leni and for these tools that allow us to find our passions and connect with others that share them. You can find information about Leni’s classes and what she’s up to in her kitchen and garden on her website, The View from Indigo House.

*I’m not sure if there are actually more locavores than Baptists in Charlottesville but I will tell you this: in the five and a half years I’ve lived here I’ve met dozens of people who are confirmed and self-described locavores and have yet to meet someone who told me they are Baptist. Very scientific, I know.

Jaggers Communications: A Week in Review

By Jaggers Communications News

A friend who is a VP of marketing complained of content overload from communications people online, the constant barrage of self-promotional posts and updates that consultants and professionals rely upon to share information and provide value but also, obviously, to market their smarts.

It probably doesn’t help that this friend is MY friend and therefore sees my stream of content as well. (I think he’s sick of me, too.)

So rather than blog about Google+ or provide business social media tips today, I’m sharing a bit about the jam-packed week we’ve just completed.

On Monday, I presented the completed strategic communications plan for a client and was delighted by the warm feedback and pleased responses from the board. It was a very rewarding project and I’m looking forward to seeing the plan put into action.

Tuesday started off with a breakfast meeting (that evolved into a new business contact introduction) followed by a meeting with another client, looking ahead at a lot of exciting and fun work for the fall. I also had an advisory council meeting at Legal Aid Justice Center; (if you are in a position to fund a matching grant for technology upgrades for a nonprofit, let me know).

Wednesday I met with yet another client for yet another presentation of a plan — this time a digital communications plan. It was great to able to share with them the culmination of our work together, messaging, brand positioning and recommendations for their engagement going forward. I’m excited to see this all take shape and for it to impact their business. During the meeting we set up five future meetings — so we’re all going to become fast friends, I think. In the afternoon I met my friend Steve Gaines for lunch. Steve’s general manager and head honcho over at Monticello Media. That evening I met with a potential new client who immediately signed up for the workshop I gave the very next day . . .

Thursday morning, bright and early, I baked a Key Lime Pie. I often bring pie for the participants in my workshops and today was no exception. Social Media Summer School was at Open Space from 9am till noon and the three hours had the attendees fully engaged and learning a lot.

On Friday, I met with three different clients, a long time client for breakfast, a new client after lunch and wrapped up the day with an ongoing client, to provide some social media coaching.

No wonder I’m wiped out! This morning I’m focusing on personal interests; I’m off to take a canning class. Have a great Saturday!

 

 

 

WTF? Friday: WTF is Google+ (and Why Should I Care?)

By Social Media

 

It’s like this: Facebook has owned the social networking space. Google can’t stand to have anyone eat even a bit of their lunch. Google’s been trying to develop a product to compete with Facebook for years. There was the Buzz attempt and the Wave attempt, both failures.

Now, we have Google+ and +1, Google’s answer to a social network and the “like” button, respectively. It’s a worthy competitor to Facebook, I think and has been adopted so quickly by millions that only apathy or difficulty managing the tool will keep it from being a success. My husband, not a social guy, said it was, for him, the opportunity to fix all the mistakes he made accepting “friends” on Facebook.

Google+ is a Facebook Mulligan.

So what IS Google+, and do we care?

Pros:

  • It’s easier to create circles in Google+ than creating and managing lists in Facebook has EVER been.
  • The interface is really clean and so far, uncluttered.
  • There’s no Farmville. Yet.
  • There’s no need to export and upload contacts; Google already knows more about you than you do.
  • It’s simpler to manage both a personal and professional presence online, and easier to figure out that you’re sharing party pics with friends

Cons:

  • It’s another social network to manage and as yet, there are not tools to integrate Google+ into existing platforms (that’ll change).
  • Some people may be lulled into false senses of security, trusting Google more than Facebook, since Facebook has a history of jeopardizing and bastardizing collected information. Guess what? Google has, too, but for some reason we’ve been largely OK with that.

Personally, I’m not yet jazzed about Google+. I feel overwhelmed by the number of people I need to sort into circles, and the need to post content in another location. I may get over that, soon once Google+ proves some value to me. It’s early yet.

I did use it to share a link to a workshop I gave recently and asked a group of business contacts to help me “sell” it — that worked nicely and it was helpful to see the flow of conversation that happened in association with the request.

Some good posts from around the interwebz on Google+:

I’m interested in YOUR Google+ successes, likes and dislikes, so fire away!

XKCD Google Plus

Netflix: Will you Take Your Popcorn and Go Somewhere Else?

By Media, Social Media

I am not surprised at all about the Netflix announcement that they’ll be raising rates and separating DVD rental from streaming fees.

Come on: how many have you said or thought, for real? We’re paying one price and we can stream all we want AND have DVDs delivered to our house?

I love Netflix and have been a devoted subscriber for more than seven years. I’ve bought the service for parents, grandparents and my sister’s family. I’ve streamed movies on my iPad and watched whole seasons of premium channel TV shows (I love The Wire) on DVD.

The news, though, has seriously pissed off fans, leading to assumptions that Netflix is about to lose its hold on our hearts and our entertainment dollars. The company announced the changes via blog post generating (as of this writing) more than 11,000 comments, most negative, about the additional costs. Most people complain about the lack of selection for streaming movies, vs. what’s available on DVD. It’s a tough choice to make, but at an additional, at least $6 per month per household, one that most people will consider.

The announcement and backlash has spawned dozens of blogger recommendations for alternatives to Netflix for those taking their money and moving on.

I feel a lot of loyalty to the service and will approach the change this way; we’re planning to cut back to one DVD out at a time, and keeping the unlimited streaming. My hope is that the streaming library will improve — and fast — even if its in response to the droves moving away from Netflix.

As far as the way Netflix chose to share the information, I think time will tell whether the jump all the way into the pool approach was helpful or harmful. They could have soft pedaled it, floating the idea that they might be looking at rate changes, or done it incrementally, over time. But instead, they went ahead with the full announcement, left themselves open to feedback, comments and even hatred on their blog and on Facebook. This was brave and admirable. Now, what will they DO with that feedback? Will they back down? Change direction? Stick to their guns? Time will tell.

The changes go into effect September 1, 2011.

What do you think about the way the information was released? Are you a Netflix user? Will you switch to something else, or change the way you subscribe, based on these changes, or do you still think Netflix is the greatest thing since film was invented?

 

7 Reasons Business Blogs Fail

By Social Media

Everyone has stumbled upon the business blog that seems to have died on the vine. 

There’s this one, last updated in September, 2010.

Or this one, with a couple of posts in May, 2011, in March before that . . .

Blogs are tough to keep up, and we know that 95 percent of them are abandoned (that includes all blogs, not just the business category). But the reasons for blogging are still pretty compelling; there’s evidence that a business that blogs gets 55 percent more traffic to its website than a business that doesn’t blog.

Here are seven reasons I think business blogs fizzle and fade:

  1. There’s no real accountability for the people in charge of producing the content. It may be “part of one’s job” but it’s not formally in a job description, is not rewarded for success with compensation or other meaningful recognition, and/or isn’t part of that person’s evaluation.
  2. The responsibility for blogging or engaging in social media on behalf of the company is added on to someone’s already full plate, with no guidance as to how to fit the new activities into existing hours.
  3. The wrong person is in the driver’s seat: for instance, it doesn’t need to be the company president or marketing director doing all the blogging. In fact, it only needs to be the person who is most passionate about consistently contributing quality content.
  4. One person tries to do too much themselves and gets burned out.
  5. The effort is wholly focused on text-heavy posts; essays are hard to churn out a few times a week, minimum. (Mixing up content with photos, video, audio, etc. can help keep a blog alive and lively.)
  6. The blog does not exist to help create a community — it is publishing into the ether, rather than inviting people in to join the conversation.
  7. The person who is most passionate about the blog leaves the company.

If your business is blogging, what are you proactively doing to keep the blog alive and thriving?