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Jaggers Communications

Apr 19
Love0

The Value of a Fresh Pair of Eyes

By Communications

A client told us a horror story from her previous job. The team was preparing an annual report. They looked at it and looked at it, making minor edits and proofing and at last, approved it and sent it off to the printer. “When the finished report arrived the last name of a major donor had been cut off!” she said. A total nightmare for anyone in fundraising!

We know how hard it is to see errors when you’ve been looking at the same document over and over. We don’t trust our own eyes to a final proof and dedicate a fresh pair of eyes to content going out to the world. That means an editor and proofreader who has never seen the document before will give it the once-over before it gets published. Errors are caught!

If your team could use extra arms, legs and yes, EYES, Jaggers Communications has a team of people who can give your documents that last, all-important look. It’s worth the investment.

Jan 06
Love0

2021 in Review: From a Beer Brewed to Pair with Duke’s Mayo to Leadership Changes

By Public Relations

As we begin the eleventh year of business for Jaggers Communications, I can’t help but reflect on our most recent history, the rather unusual past two years. 2020 and 2021 were not business as usual for anyone. For Jaggers Communications and, I imagine, much of the public relations business in general, this is what kind of work dominated:

  • Transitions. It’s always been true that we help clients navigate a change in leadership, crafting the language that communicates consistency, inspires confidence, and reassures an audience that despite (or because of) a change in leadership (or in services), that the show can and will go on, and how. We saw quite a bit of that the past two years and anticipate with the continuing pandemic, impact of climate change, and economic difficulties brought about by the aforementioned, we will continue to provide services related to corporate and nonprofit transitions.
  • Crisis. Ah, yes. There was plenty of crisis work, and not all related to the pandemic, either. We specialize in crisis communications work and while we often get called when the crisis is well upon a client, we are truly thrilled to work with clients to prepare in advance of any crisis which may befall them. It is possible to prepare, and clients are always glad when they’ve taken time in advance to think a potential crisis through.
  • Celebration. It’s not all gloom and hair on fire in the PR world. In fact, we had many reasons to celebrate client successes, then reap the glory as those successes were picked up by national and regional media outlets, increasing their reach and brand recognition. 2021 was a banner year for this and who would have thought a mayonnaise-inspired beer would have been the subject of much of that coverage?

We look forward to seeing what this year will bring, and what surprises might be in store!

 

Oct 13
Love0

Personal Branding and the Changing of a Name

By Jaggers Communications News, Marketing
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Gratuitous wedding photo

I got married in July of 2016 and because I feel strongly about such things, I changed my last name to be the same as my husband’s: Oldham.

When I named my business in 2010, I had a different last name, one I’d carried since 1989 and didn’t expect to change. Jaggers Communications is the name of my firm. I like it, I like the logo and the brand I’ve developed.

Because of all the work I’ve done leading up to the launch of the business at the beginning of 2011 and until the present day, there is a lot of good search engine optimization tied up in the Jaggers Communications brand and in my own, former name, Marijean Jaggers.

I thought a lot about re-naming the business. I even settled on a potential new name and embarked on the design of a logo. But I just couldn’t pull the trigger.

I’m going to stick with Jaggers Communications.

My challenge is to publish content with my new last name and earn the Google juice needed for Marijean Oldham, but that’s a challenge I welcome, and it will be fun to be able to track these fresh results.