Jaggers Communications

Personal Branding and the Changing of a Name

By Jaggers Communications News, Marketing

Gratuitous wedding photo

I got married in July of 2016 and because I feel strongly about such things, I changed my last name to be the same as my husband’s: Oldham.

When I named my business in 2010, I had a different last name, one I’d carried since 1989 and didn’t expect to change. Jaggers Communications is the name of my firm. I like it, I like the logo and the brand I’ve developed.

Because of all the work I’ve done leading up to the launch of the business at the beginning of 2011 and until the present day, there is a lot of good search engine optimization tied up in the Jaggers Communications brand and in my own, former name, Marijean Jaggers.

I thought a lot about re-naming the business. I even settled on a potential new name and embarked on the design of a logo. But I just couldn’t pull the trigger.

I’m going to stick with Jaggers Communications.

My challenge is to publish content with my new last name and earn the Google juice needed for Marijean Oldham, but that’s a challenge I welcome, and it will be fun to be able to track these fresh results.


Nextdoor: A Practical Application of Social Media for your Neighborhood

By Social Media

My friend Sean Tubbs, a reporter for Charlottesville Tomorrow, is, like me, always interested in emerging forms of media. Sean mentioned a new application he was trying out in his neighborhood, Nextdoor. Sean and I are not neighbors, but I was very curious about whether the platform could be useful in bringing my own little neighborhood together and to help keep us better informed and acquainted.

I’m really delighted with the way Nextdoor has worked so far. The first challenge was to get enough of my neighbors to join the group — there were only a handful for which I had email addresses or who were friends with me on Facebook. I also had the application send invitation postcards to the addresses within the physical boundaries of my neighborhood. A few days in, 29 neighbors have joined (out of more than 300 households) and the group seems to be taking off. To get the site launched, we had to have a handful say “yes,” — if you have fewer than eight neighbors you might have to consider a larger community.

My neighborhood, and our HOA have been embroiled in some controversy  and a neighbor was recently arrested for embezzling from the association. It’s good for us, the neighbors, to have a robust platform to stay connected and communicating during this difficult time. In cheerier news, it’s a great place for us to share references for lawn mowers, babysitters, walking buddies and the like.

If you’re an iPhone user, and several of my neighbors are, the app on the phone is really good, and a great way to get to know those around you. I’m not being paid to endorse it, but I do! Try out a Nextdoor network in your neighborhood and let me know what you think.

Why is LinkedIn Important?

By Communications, Social Media

I’m asked often if it’s important to have a LinkedIn profile. LinkedIn can be useful for a number of reasons: it can help you connect to others in your field; it can help you find new business opportunities or a new job; it can help you learn good business practices and social networking technique.

LinkedinimportantWhat you do with your LinkedIn profile says a lot about you as a professional. Other business people will go to LinkedIn to connect with you after meeting. Before that, though, some will Google you. What do people find when they search your name in Google? For me, an admitted high-producing publisher of online content AND the only Marijean Jaggers in existence, it’s surprising, even to me that the third result in a Google search of my name is my LinkedIn profile. It’s important because LinkedIn profiles show up for anyone who has one, in the Google search of their name. If it’s a clearly neglected profile, a nearly blank profile, or otherwise suffering (you have 14 connections? Really?) then THAT leaves a distinct impression on the person searching for you. If you can’t be found online, THAT leaves yet another impression.

What does your online profile look like? Are you happy with it?