Blog – Page 100 – Jaggers Communications

Feb 07

Superbowl, Black Eyed Peas, Groupon, Kenneth Cole, Aguilera and Social Media

By Marijean Social Media

If you’re not truly plugged in to social media, you’re missing more than half the fun. There’s nothing better than the full-on rants that happen via Twitter, Facebook and blogs while a nationally televised event gone wrong or PR snafu unfolds.

Last week’s Kenneth Cole tweet made mainstream news, so even if you’re not a Twitter user, you probably know about it, but found out much later than a good 12-20 percent of the population.

It has gotten so integrated for me that it is my strong preference to have Tweetdeck open and flying during something like the Superbowl (Inauguration, State of the Union and any disaster reporting have also been memorable moments in the twitterverse). All Sunday, Twitter helped fuel excitement for the game (and who am I kidding: the commercials).

A reported 4.5 million tweets were generated by the Superbowl.

The fast and furious response to that nightmare of a halftime show and Christina Aguilera’s goof in the national anthem were hot topics, rather than tweets about the game itself.

Marketing, advertising and PR folks were on fire about the tasteless Groupon ad. I missed the commercial when it aired but quickly saw that something was up via my Twitter feed. Many of those I follow unsubscribed from the service in the middle of the game, which may teach Groupon, a company whose backbone is social networks, the ultimate lesson.

If you’re still unsure about the power of social media and think it has nothing to do with you and the world around you, I encourage you to experience the next national event with one eye on the Web; there are layers you are missing and some great additional content that will make you better informed faster and often, with much more entertainment than a Superbowl halftime show has to offer.

Feb 02

Love0

Social Media Assignment #5: Find Your Tweeps

By Marijean Communications

I let you have a few days off; call them virtual snow days. Now, back to work!

If you’re not on Twitter, go set up an account at www.twitter.com We’ll wait.

If you’ve ignored that last line, still don’t have a Twitter account and yet are still reading this post (tough room), here’s the deal — you want a Twitter account in the name of your choosing yesterday. If you don’t grab your name, or the name you want it will be gone (if it is not already). So even if you’re not quite ready to tweet, grab your name (and make sure you tweet a little or you will lose it.)

/digression.

You have a Twitter account and you’re following a few people; some are friends or bloggers you follow, others found you and you’re simply following them back.

Today’s Social Media Assignment: Find People to Follow on Twitter

Go to http://www.tweepz.com

Conduct a search using query tools, for example:

name: “Marijean Jaggers”

loc: Charlottesville, Va.

Use keywords to help you find the people you seek. Realize that, as usual, search is only as good as the information to find, so if people haven’t completed their biographical information, they may be more difficult to find. THIS IS A NUDGE TO GO COMPLETE YOUR BIOGRAPHICAL INFORMATION.

Ahem. Subtlety is not my strong suit.

Let’s see who we can follow, shall we?

For fun, I did a search for people with “business” in their bio, entering: bio: business.

Naturally the return was a huge number of users; more than 25,000. The next step when something like this happens is to refine your search by excluding extracted entities. Because I speak English, I start by excluding other languages, then I’ll move to excluding users who don’t follow anyone and so on down the line until I’ve created a more specifically generated list of people I want to follow.

You may be doing this exercise for yourself or for a client — if you’re generating this information for monitoring purposes, you can create an RSS feed to follow the search.

I hope this helps you develop new relationships via Twitter and you find it as beneficial as I have.